Air Transport World

Assignment in Morocco.(Royal Air Maroc)(Company Profile)

New RAM Chairman/President Hassad has his sights set on cutting costs and renewing confidence in the carrier

CASABLANCA--When Mohamed Hassad was assigned by Morocco's King Hassan to run Royal Air Maroc, he knew he was facing a difficult job. The abrupt departure of Mohamed Mekouar, chairman and president, and Nour Eddine Layt, senior VP-commercial, amid press reports of financial irregularities had focused public attention on the airline that already was heavily in debt (ATW, 2/95).

So when Hassad became chairman and president in February, his priority was to re-establish its image, which was tarnished in 1993 by two strange incidents involving its aircraft: The deliberate crash of an ATR 42 by a suicidal pilot, and the collision of a Boeing 747 with de-icing equipment at Montreal that caused the deaths of three Canadian Airlines workers.

For many years, RAM had a good reputation among most of the passengers who used it. Cabin service was regarded among the best of any African carrier. …

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