Air Transport World

The challenge of change. (Royal Jordanian Airlines)(Company Profile)

Royal Jordanian's new chief executive aims to turn the former government department into a commercially successful carrier

AMMAN -- "Royal Jordanian Airlines' organization as to go through radical change, from the bureaucratic and rigid to a service-oriented and market-driven endeavor," President/CEO Nader Dahabi stated at the end of last year, in reviewing prospects for 1995.

Since then, much has been done to effect this transformation, including retaining British Airways' Speedwing Consulting. A major part of the change project involves the training of management, staff and front liners in management and behavioral skills. Another involves turning certain of the airline's activities, such as the catering unit and possibly the engine-overhaul shop, into profit centers, Dahabi told ATW. "We should aim to stay in the core business," he said, adding that the airline's participation in its subsidiaries--an air taxi company (Arab Wings), a tour operator (Royal Tours), an aerobatic team (Royal Falcons), and a hotel and duty-free shop at Amman's international airport--should be reviewed. …

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