Air Transport World

A do-it-yourself airline. (Orlando International Airport, Florida)

ORLANDO--The biggest problem that most airports have is building service from new airlines. In order to get airlines to serve the airport, more traffic is required. In order to get more traffic, there has to be more service. It's the chicken and egg thing.

In Orlando (Fla.) International Airport's case, a desire to increase international cargo service brought about a decision to do it a slightly different way.

The airport already has an excellent cargo record, projecting 241,000 tonnes for 1994, growing to 432,000 by 1998. Biggest growth is in international cargo, which went from 7,100 tonnes in 1990, when the airport started building five new cargo buildings, to 38,000 in 1994 and is projected to be at 155,000 by 1998.

It also is served by more than 10 U.S. allcargo carriers, from Airborne and Amerijet to UPS and US Checks, as well as a large number of Latin American/Caribbean airlines--from Aeromexico and Air Aruba to Transbrasil and TAESA.

What it didn't have was an all-cargo Latin American carrier, such as a TAMPA or Fast Air. So it decided to start its own.

The airport could have just started up its own cargo airline. There are no legal prohibitions, according to James A. Laria, assistant director-marketing and international development.

Starting its own airline, however, would put the airport in direct competition with its tenants, an economic conflict of interest.

Southbound traffic posed the main problem in getting an all-cargo carrier to operate between Orlando and Latin America. Orlando serves central Florida, which has a high demand for goods from Latin America, chiefly perishable products. …

Log in to your account to read this article – and millions more.