Air Transport World

Thai Airways:

Last summer's tempest over whether Thai Airways President Kanok Abhiradee reacted swiftly enough to the impact of rising fuel prices and falling traffic appears from today's perspective to have been overdone, although it led to the sidelining and eventual dismissal of Kanok, architect of the effort to reinvigorate the airline's culture and service product (ATW, 11/04, p. 26).

In fact, for the year to Sept. 30, 2005, Thai reported a 32.7% profit slide to THB6.78 billion ($164.3 million) on a 7.2% rise in revenues, a result not out of line with the industry's overall performance, particularly given the additional challenges Thai faced including the December 2004 tsunami and terrorist incidents in the country, both of which negatively impacted tourism. …

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