Air Transport World

A new face in the crowd. (British Aerospace PLC's Jetstream 41)

PRESTWICK, Scotland--As the first Jetstream 41s go into service in the U.K., British Aerospace is embarking on an aggressive, "gloves off" campaign designed to have its new 29-seat regional airliner break into an already-crowded segment of the world market.

The company sees its main adversaries as the Dormer 328, the Embraer 120, the Saab 340 and the de Havilland Canada Dash 8, and has produced graphs that describe the J41 as having lowest seat-mile costs in this class, with lifetime savings over the others of between $8.6 million and $16.3 million. A further claim is that it offers the lowest break-even load requirements in the class, with aircraft-mile costs 12% below the nearest competitors'.

BAe also is banging the sales drum hard in favor of the claim that the J41 is based on a "well-proven design philosophy," being derived from its 19-seat predecessor, the Jetstream 31. The J31, potential customers are told, has performed in excess of 3 million pressurized cycles, with an average sector time of around 45 min. High-time aircraft, with Skywest of Australia, has flown 22,000 hr. …

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