Air Transport World

Home field advantage? (US airline industry) (Editorial)

In U.S. sports jargon and perhaps in other ar ts of the world as well, there is a term called "home-field advantage." It means that the team playing at home, with friendly fans and familiar surroundings, has the advantage. Statistics support the theory, at least in sports. The home teams usually win more games than do the visitors.

There is a similar concept in the airline industry. It has a little different meaning but it could be important in the coming years, as the world economic system goes through the expected transition from the Cold War to what economists predict will be a tripolar confrontation between the European Community, the U.S. and Japan.

In the airline game, it will be based on which of the three economic centers has the best domestic market to support its international expansion programs, both with feed and with profits to bolster accounts. …

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