Air Transport World

SAS's hub strategy. (Scandinavian Airlines System) (Company Profile)

COPENHAGEN and ARLANDA--The attractiveness of an airlines's hub airport has come to be seen as a potent competitive weapon in the ongoing battle for the hearts and wallets of passengers and shippers. Easy handling of transit business, convenient ground transportation, well-stocked shops, comfortable snack bars and restaurants, a variety of service facilities--all contribute to customer appeal.

Equally important is the efficiency of a carrier's ground-handling operations at the airports; savings here flow right through to the bottom line.

SAS understands these economic facts of life. It already has invested millions of kronor, with many more millions planned for the next few years, at its main international hub--Copenhagen Airport--and at its new domestic terminal at Stockholm's Arlanda Airport. SAS knows that if it is to lure transit customers away from its European competition, a large part of the battle must be fought against potent hubs such as London Heathrow, Frankfurt-Main, Paris CDG, Zurich Kloten, Amsterdam Schiphol, up-and-coming Brussels Zaventem and perhaps Berlin. With regard to efficient ground handling, the Arlanda domestic terminal is both a showpiece and test station for innovative manpower and time-saving systems and procedures. As these innovations prove their worth, many of them will be installed at other SAS stations.


In the last few years, SAS passengers at Copenhagen Airport had become accustomed to traversing an obstacle course of construction detours and less-than-comfortable boarding areas. …

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