Air Transport World

SAS.(Europe)

Wallowing in heavy losses, SAS Group continued to struggle in 2003 with tumbling yields and high costs. It has revised its group structure as part of ongoing Turnaround 2005 efforts to ensure long-term competitiveness and profitability. "SAS's only chance of survival in a drastically changed civil aviation market," says President and CEO Juergen Lindegaard, "is to adapt to the reality that has caught us quite unprepared."

The broadly based group, which encompasses core carrier Scandinavian Airlines, Braathens, Spanair, Wideroe and Blue 1, continues to underline its stated primary mission of serving Northern Europe and the regional Baltic Sea travel market. The SAS board agreed this March to incorporate Scandinavian Airlines within the consortium and establish three independent national companies in Denmark, Norway and Sweden. …

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