Air Transport World

BMI.(Europe)(Brief Article)

The bmi group of airlines refined and implemented its segmentation strategy in which its three main operating units--bmi, bmi regional and bmibaby--target different customers, and was able to cut its net loss in half in 2003. The 2002 loss was the company's first in a decade. Group turnover rose nearly 7% last year with passenger volumes up 25%, and load factor gained 4 points to 67%. The fastest-growing segments were bmibaby and bmi regional while the mainline full-service operations from London Heathrow remained stagnant and suffered a "significant" drop in connecting and interline traffic as interline revenues fell from 105 million [pounds sterling] to around 85 million [pounds sterling], "predominantly on the back of the Iraq war," according to CEO Austin Reid. …

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