Air Transport World

Austrian.(Europe)(Brief Article)

Positioning itself to profit from eastern expansion of the European Union has been a major part of planning at Austrian Airlines Group over the past year, with the company's Vienna hub already a leading West-East transfer point. Long-haul expansion is concentrated in the Asia/Pacific region, including a new route to Shanghai from the end of April. Extensive bilateral collaboration with Star Alliance partners on all levels continues to represent an "essential strategic competitive factor," the company says.

A central focus in 2003, according to CO0 Josef Burger, was the relaunch of the group's brand and product portfolio. …

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