Air Transport World

Aer Lingus.(Europe)(Brief Article)

Pursuing its positioning as a low-fare airline and winner of ATW's 2004 Phoenix Award, the Irish carrier was able to report a 2003 net profit nearly double that of the previous year despite a decline in revenue--a reflection of its moves to cut fares. Direct bookings through the airline's website accounted for 50% of all sales at year end. Continental Europe passenger totals rose 27.6% following the introduction of six new routes, while transatlantic passengers climbed 19.4%.

In May, Aer Lingus was stunned when Chairman Tom Mulcahy resigned after he was said to be under investigation in an unfolding scandal at Allied Irish Banks, where he was CEO from 1994 to 2001. …

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