Air Transport World

Charting A Wiser Course.(New Books)(Brief Article)(Book Review)

Charting A Wiser Course

By Kaye M. Shackford US$24.95 + shipping www.chartingawisercourse.com

As the world observed the 100th anniversary of the Wright Brothers' first flight, the aviation industry was struggling to survive, stabilize and rebuild. Businesses were reworking strategies, markets, structures and products while seeking to redefine relationships with partners, customers, suppliers and employee groups. But no one was paying sufficient attention to one key element of change. Without it, their other efforts can't succeed.

Our current managerial and behavioral models are operating at cross-purposes with our own strategic objectives. To achieve those objectives, we must align our behaviors with our intentions. …

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