Air Transport World

Phoenix Award: Aer Lingus.(Awards)

This year ATW introduces a new award to knowledge the dramatic changes that have occurred in commercial aviation since the dawn of the new millennium. The Phoenix Award celebrates airlines that have achieved a commercial rebirth through a life-changing transformation. It is altogether fitting that the first recipient should be Aer Lingus, which has risen from the ashes of its broken business model to soar again as a low-cost carrier.

Aer Lingus began 2001 with high expectations: An anticipated operating profit of 64 million [euro] and a yearend net cash position of 56 million [euro]. Even before the terrorist attacks, however, the Irish carrier was in trouble as the traditional network model began to disintegrate in the face of low-cost competitors, Internet fare search engines and evaporating business travel. …

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