Air Transport World

Build it. They will come.(Editorial)(analysis of Boeing's 7E7 program)(Editorial)

"Not everything that can be counted counts, and not everything that counts can be counted."--Albert Einstein

As the Boeing board of directors gathers this month to ponder the launch of the 7E7, the company's first new commercial program in 13 years, some are expected to argue in favor of "shareholder value" by making a convincing case for more derivatives (Cover Story, p. 26). Their financial models may look sound on paper and the numbers may add up, but many aspects of building a successful commercial aircraft program, and the subsequent flow-on, cannot be counted in dollar terms alone.

The most widely sold piston-engine commercial aircraft in history, the DC-3, was built on a commitment for 20 made over the phone between two close friends, Donald Douglas and C. …

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