New look FP range.(Technology and Innovation)

Prysmian Cables and Systems has a new look for its famous FP brand of fire performance cables, following its change of ownership and name from Pirelli Cables.

The FP range of fire performance cables has been the market leader for over 30 years and continues to be the number one brand name for fire performance in the UK, said a company spokesperson. The range now has a new look to incorporate the new name and make them easy to identify.

Commenting on the new look, Prysmian's Marketing Manager Julie Croasdale said: "The new look branding for the FP range will incorporate the distinctive magenta, green and grey colours, which are synonymous with Prysmian. …

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