Thousands of residents targeted in bid to reduce arson.(News)

Avon Fire and Rescue Service has launched a new initiative to cut crime in its area. It has joined forces with Crimestoppers to promote the charity's freephone number on all AFRS' standard appliances.

The Crimestoppers number, 0800 555 111, will be accompanied by the message: 'Fire costs lives' on the trucks. It is hoped the number and message will encourage people to anonymously report people who may be endangering lives by carrying out arsons in their area.

The number will be seen across Bristol, North Somerset, South Gloucestershire and Bath and North East Somerset. It is believed Avon is among the first fire and rescue services in the country to display the number. …

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