Expert communications prove vital during upheaval: FirePRO was formed in June 2003 at an AGM attended by public relations officers in the Fire and Rescue Service. The main objective of FirePRO has been to raise the standards and improve professionalism and effectiveness of all Fire Service communications--more essential than ever given the enormous changes taking place.(Communications)

'Public Relations practice is the discipline concerned with the reputation of organisations (or products, services or individuals) with the aim of earning understanding and support'

FirePRO is affiliated to CACFOA with the Honorary President being the Director of Communications, currently Chief Fire Officer David Turner of Essex. At the AGM the Chairman (Evan Morris), Vice Chairman (Nicole Targett), Marketing Manager (Debbie Wathen) and Secretary (Glenys Southworth), were voted in. Regional Representatives were also nominated, as follows: Claire Morgan--Wales; Davinia Grist--South West; Lorraine Roberts--North West; Liz Dickens--South East; Paul McCafferey--West Midlands; Marie Ensor--East Midlands; Neil Thompson--East Anglia; David Turnbull--North East; and Nicole Carter--Scotland. …

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