Agri Marketing

Regional best of NAMA results.(Special Bonus)

Regional Best of NAMA judging took place during November in Kansas City. From the six regions 474 were eligible to advance to the national competition, held during February in Kansas City. Those advancing entries won either a first place or merit in their respective regions.

Overall, there were 28 entries in Region I, 337 entries in Region II; 319 entries in Region III; 168 entries in Region IV; 150 entries in Region V and, 87 entries in Region VI for a total of 1089. Below and on the following pages is a list of the first and merit winners in each region. Congratulations to all the winners.

 
REGION I (CENTRAL CALIFORNIA, DESERT SOUTHWEST, NAMA CAL, 
NAMA PACIFIC) 
 
Category Name                    Place   Company 
 
New Product Introduction         First   Bayer CropScience 
 
Producer or Company-Funded       First   Idaho Potato Commission 
Advertising 
 
Single Page Ads, single entry    First   Emerald BioAgriculture 
                                 Merit   Chemtura Corporation 
 
Single Page Ads, series          First   Seminis 
                                 Merit   Bayer CropScience 
 
Trade Ads, single entry          First   Idaho Potato Commission 
 
Trade Ads-series                 First   Idaho Potato Commission 
                                 Merit   Idaho Potato Commission 
 
Unique Print Advertising         First   Emerald BioAgriculture 
 
Radio-single                     First   Chemtura Corporation 
 
Television-single or series      First   Idaho Potato Commission 
 
Audio Visual Presentations-      First   Almond Board of California 
to farmers ranchers, growers 
 
Premium/Specialties              First   Seminis 
                                 Merit   Bayer CropScience 
 
Overall PR Campaign              First   Syngenta Crop Protection 
 
Media Relations                  First   Sunkist Growers 
                                 Merit   Bayer CropScience 
 
Public Affairs/issues            First   Almond Board of California 
management 
 
News or Feature Article          First   Farmer Mac 
 
News Release                     First   Cotton Incorporated 
 
Events--customer events          First   Syngenta Crop Protection 
                                 Merit   The Idaho Potato Commission 
 
Company & Association            First   The Idaho Potato Commission 
Newsletters--external-farmers, 
growers & ranchers 
 
Electronic Publications          First   Almond Board of California 
 
Turf & Ornamental Advertising    First   Chemtura Corporation 
Campaign 
 
Turf & Ornamental Campaign       First   Chemtura Corporation 
Element 
 
REGION II (GATEWAY, GREAT PLAINS, MIDLANDS, MISSOURI-KANSAS, 
ROCKY MOUNTAIN, SOUTHWEST) 
 
Category Name                    Place   Company 
 
Multi-Media Campaigns-Local      First   FMC Corporation 
                                 Merit   Bayer CropScience 
 
Multi-Media Campaigns-Regional   First   Pioneer Hi-Bred International 
                                 Merit   John Deere 
 
Multi-Media Campaigns-National   First   Merial Limited 
                                 Merit   Cattlemen's Beef Board and 
                                         The Federation of States 
                                         Beef Councils 
 
New Product Introduction         First   Bayer CropScience 
                                 Merit   FMC Corporation 
 
Producer or Company-Funded       First   United Soybean Board 
Advertising Campaigns            Merit   Midwest Dairy Association 
 
Spreads, single                  First   Dow AgroSciences 
                                 Merit   Valmont Irrigation 
 
Spreads, series                  First   Pioneer Hi-Bred International 
                                 Merit   John Deere 
 
Single Page Ads, single entry    First   FMC Corporation 
                                 Merit   Pioneer Hi-Bred International 
 
Single Page Ads, series          First   United Soybean Board 
                                 Merit   Pioneer Hi-Bred International 
 
Less Than Page Ads, singe        First   Farm Credit of New Mexico 
entry                            Merit   Mountain Plains Farm Credit 
                                         Services 
 
Less Than Page Ads, series       First   John Deere Agricultural 
                                         Marketing Center 
 
Trade Ads, single entry          First   John Deere 
                                 Merit   Schering-Plough Animal 
                                         Health Corp. 
 
Trade Ads-series                 First   John Deere 
                                 Merit   Ethanol Promotion and 
                                         Information Council (EPIC) 
 
Unique Print Advertising         First   John Deere 
                                 Merit   John Deere 
 
Radio-single                     First   Arysta LifeScience 
                                         North America 
                                 Merit   Arysta LifeScience 
                                         North America 
 
Radio-series                     First   E-10 Unleaded Coalition 
                                 Merit   United Soybean Board 
 
Television-single or series      First   Bayer CropScience Canada 
                                 Merit   Schering-plough Animal 
                                         Health Corp. 
 
Audio Visual Presentations--     First   John Deere 
to farmers, ranchers rowers      Merit   FMC Corporation 
 
Audio Visual Presentations       First   The Nutrients for Life 
dealers, distributors, sales             Foundation 
reps                             Merit   Monsanto Company 
 
Advertising on the Web           First   Bayer CropScience 
                                 Merit   DTN 
 
Digital Presentations            First   John Deere 
                                 Merit   Bayer CropScience 
 
Direct Mail-farmer               First   John Deere 
directed--flat                   Merit   FMC Corporation 
 
Direct Mail-farmer directed--    First   ONEOK Energy Marketing 
three-dimensional                Merit   Boehringer Ingelheim 
                                         Vetmedica, Inc. 
 
Direct Mail-directed to          First   Livestock Marketing Assn. 
dealers, distributors or         Merit   John Deere Agri Services 
sales reps-flat 
 
Direct Mail-directed to          First   GreenLeaf Genetics 
dealers, distributors or         Merit   Schering-Plough Animal 
sales reps-three dimensional             Health 
 
Billboards or Other Outdoor      First   Ethanol Promotion and 
                                         Information Council (EPIC) 
                                 Merit   Bayer CropScience 
 
Customer Brochures               First   Lindsay Manufacturing Co. 
Catalogs-farmer directed,        Merit   Golden Harvest Seeds 
single 
 
Customer Brochures,              First   Frontier--Div. of John Deere 
Catalogs-farmer                  Merit   John Deere 
directed-series 
 
Brochures Catalogs-directed      First   Prairie Farms Dairy 
to dealers distributors or               Hoegemeyer Hybrids 
sales reps 
 
Point-of-Purchase Materials      First   Dow AgroSciences 
                                 Merit   Bayer CropScience 
 
Exhibits                         First   Nebraska Ethanol Board 
                                 Merit   Golden Harvest Seeds 
 
Premium/Specialties              First   United Soybean Board 
                                 Merit   Monsanto Company 
 
Corporate Identity               First   The Scoular Company 
                                 Merit   Alliance for the Future of 
                                         Agriculture in Nebraska 
 
Advertisements                   First   RFD-TV 
                                 Merit   Woodruff Sweitzer 
 
Other Elements                   First   Swanson Russell Associates 
                                 Merit   Swanson Russell Associates 
 
Overall PR Campaign              First   Alberta Agriculture, Food and 
                                         Rural Development 
                                 Merit   John Deere Worldwide 
                                         Commercial & Consumer 
                                         Equipment Division 
 
Media Relations                  First   Council for Biotechnology 
                                         Information 
                                 Merit   FMC Corporation 
 
Public Affairs/issues            First   Diamond Pet Foods 
management                       Merit   Bayer CropScience 
 
Producer Funded Public Rel.      First   Beef Checkoff Program/ 
Program--to ag audiences                 Cattlemen's Beef Bd and Nat'l 
                                         Cattlemen's Beef Assn. 
                                 Merit   United Soybean Board 
 
Producer or Company-Funded       First   Nat'l. Cattlemen's Beef Assn. 
PR program- to consumers         Merit   Council for Biotechnology 
                                         Information 
 
News or Feature Article          First   John Deere Worldwide 
                                         Commercial & Consumer 
                                         Equipment Division 
News or Feature Article          Merit   John Deere Worldwide 
                                         Commercial & Consumer 
                                         Equipment Division 
 
Persuasive Writing               First   Alliance for the Future of 
                                         Agriculture in Nebraska 
                                 Merit   United Soybean Board 
 
News Release                     First   United Soybean Board 
                                 Merit   Cattlesoft, Inc. 
 
Events--customer events          First   Ethanol Promotion and 
                                         Information Council (EPIC) 
                                 Merit   FMC Corporation 
 
Events--internal events          First   EMD Crop BioScience 
 
Company & Association            First   Dow AgroSciences 
Newsletters--external-farmers,   Merit   FMC Corporation 
growers & ranchers 
 
Company & Association            First   Ethanol Promotion and 
Newsletters--external, dealer            Information Council 
distributor, etc. 
 
Company & Association            First   Pioneer Hi-Bred International 
Magazines--external              Merit   Nat'l Cattlemen's Beef Assn. 
 
Company Publications--internal   First   Pioneer Hi-Bred International 
                                 Merit   The Maschhoffs Inc. 
 
Company Publications             First   Dow AgroSciences 
annual report                    Merit   Cattlemen's Beef Board 
 
Radio/audio News                 First   The Nutrients for Life Found. 
                                 Merit   Pioneer Hi-Bred International 
 
Television News                  First   Council for Biotechnology 
                                         Information 
                                 Merit   Companion Animal Parasite 
                                         Council 
 
Electronic Publications          First   Merial Limited 
 
Internet Web Site--directed to   First   EMD Crop BioScience 
farmers, growers or ranchers 
                                 Merit   Dow AgroSciences 
 
Internet Web Site--              First   Bayer CropScience 
educational focus, directed to   Merit   KAAPA 
consumers 
 
Companion Animal Ad Campaign     First   Nutrena 
                                 Merit   Nutrena 
 
Turf & Ornamental Advertising    First   FMC Professional Solutions 
Campaign 
 
Companion Animal PR Campaign     First   Sergeant's Pet Care Products 
                                 Merit   Merial Limited 
 
Companion Animal Element         First   Diamond Pet Foods 
                                 Merit   Sergeant's Pet Care Products 
 
Turf & Ornamental Element        First   FMC Professional Solutions 
                                 Merit   PBI/Gordon Corporation 
 
Multi-Media Campaigns-Local      First   Iowa Soybean Association 
                                 Merit   Iowa Soybean Association 
 
Multi-Media Campaigns-Regional   First   Dow AgroSciences 
                                 Merit   Syngenta Crop Protection 
 
Multi-Media Campaigns-National   First   Pioneer Hi-Bred International 
                                 Merit   Syngenta Crop Protection 
 
New Product Introduction         First   Syngenta Seeds, Inc. 
                                 Merit   Trans Ova Genetics 
 
Producer or Company-Funded       First   National Pork Board 
Advertising Campaigns            Merit   South Dakota Soybean 
                                         Research & Promotion Council 
 
Spreads, single                  First   Syngenta Seeds, Inc. 
                                 Merit   Pioneer Hi-Bred International 
 
Spreads, series                  First   New Holland North America 
                                 Merit   Agriliance 
 
Single Page Ads, single entry    First   Hy-Line International 
                                 Merit   National Pork Board 
 
Single Page Ads, series          First   John Deere Credit 
                                 Merit   Zinpro Performance Minerals 
 
Less Than Page Ads, singe        First   Agriliance 
entry                            Merit   New Holland North America 
 
Less Than Page Ads, series       First   Case IH North America 
                                 Merit   New Holland North America 
 
Trade Ads, single entry          First   National FFA Organization 
                                 Merit   John Deere Credit 
 
Trade Ads-series                 First   John Deere Credit 
 
Unique Print Advertising         First   New Holland North America 
                                 Merit   Firestone Farm Tires 
 
Radio-single                     First   Bayer CropScience 
                                 Merit   National Pork Board 
 
Radio-series                     First   AgStar 
                                 Merit   UFA 
 
Television-single or series      First   Pioneer Hi-Bred International 
                                 Merit   Syngenta Seeds, Inc. 
 
Audio Visual Presentations       First   CHS Inc. 
--to farmers, ranchers,          Merit   National Pork Board 
growers 
 
Audio Visual Presentations       First   BouMatic 
--dealers, distributors,         Merit   Pioneer Hi-Bred International 
sales reps 
 
Advertising on the Web           First   Cargill Animal Nutrition 
                                 Merit   Case IH North America 
 
Digital Presentations            First   Novartis Animal Health 
 
Direct Mail-farmer               First   Syngenta Crop Protection 
directed--flat                   Merit   Syngenta Crop Protection 
 
Direct Mail-farmer directed      First   Pioneer Hi-Bred International 
--three-dimensional              Merit   CROPLAN GENETICS 
 
Direct Mail-directed to          First   Latham Hybrids LLC 
dealers, distributors or         Merit   Nationwide Agribusiness 
sales reps-flat 
 
Direct Mail-directed             First   PIC North America 
to dealers, distributors or      Merit   Zinpro Performance Minerals 
sales reps-three dimensional 
 
Billboards or Other Outdoor      First   Dow AgroSciences Canada 
                                 Merit   Bayer CropScience 
 
Customer Brochures, Catalogs     First   Bayer CropScience 
--farmer directed-single         Merit   Hagie Manufacturing 
 
Customer Brochures, Catalogsx    First   Valent BioSciences Corp. 
farmer directed-series           Merit   Cargill Animal Nutrition 
 
Brochures, Catalogs-directed     First   National Pork Board 
to dealers, distributors or      Merit   Bayer CropScience 
sales reps 
 
Point-of-Purchase Materials      First   Zinpro Performance Minerals 
                                 Merit   Cargill Animal Nutrition 
 
Exhibits                         First   Agriculture and Agri-Food 
                                         Canada 
                                 Merit   Pioneer Hi-Bred International 
 
Premium/Specialties              First   CROPLAN GENETICS 
                                 Merit   Agriliance 
 
Corporate Identity               First   Garst[R] Seed Company 
                                 Merit   Ridley Block Operations 
 
Advertisements                   First   Broadhead + Co, Inc. 
                                 Merit   Iowa Farmer Today 
 
Other Elements                   First   Colle+McVoy 
                                 Merit   Paulsen Marketing 
 
Overall PR Campaign              First   BASF Corporation 
                                 Merit   Vermeer Manufacturing Co. 
 
ProgramMedia Relations           First   Bayer CropScience 
                                 Merit   Bobcat Company 
 
Public Affairs/issues            First   CHS Inc. 
                                 Merit   Dairy Management Inc. 
 
Producer or Company-Funded       First   4-H Canada 
Public Relations program-        Merit   Midwest Dairy Association 
to consumers 
 
News or Feature Article          First   CHS Inc. 
                                 Merit   Dow AgroSciences 
 
Persuasive Writing               First   CHS Inc. 
                                 Merit   CHS Inc. 
 
Events--customer events          First   Minneapolis Grain Exchange 
                                 Merit   Iowa Soybean Association 
 
Events--internal events          First   CHS Inc. … 

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