Agri Marketing

The history of word of mouth marketing.(WORD OF MOUTH MARKETING)

This is the first in a series of articles exploring Word of Mouth Marketing and how it has become a powerful force for agriculture marketers with their customers.

Word of Mouth (WOM) Marketing strategies recently have gained momentum as positive results accumulate. Word of Mouth Marketing pioneer George Silverman created his word of mouth model with what he called "teleconferenced peer influence groups" as he engaged physicians in dialogue about new pharmaceutical products. While conducting focus groups with physicians in the early '70s, Silverman noticed an interesting phenomenon. "One or two physicians who were having good experiences with a drug would sway an entire group of skeptics. …

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