Beverage World

RC, IMI Cornelius score at stadium. (Royal Crown Cola replaces Coca-Cola as supplier to Yankee Stadium) (Brief Article)

Royal Crown re-entered a Major League Baseball park for the first time since 1991, when the Triarc subsidiary was named soft drink supplier to Yankee Stadium. RC replaced Coke, which replaced RC two seasons ago at another New York ballpark, Shea Stadium. The Yankee yanking of Coke, which came virtually on Opening Day eve, presented the new soda supplier with a real RC Challenge. The former Bronx Bubblers unexpectedly decided to withdraw their fountain equipment from The House That Ruth Built, meaning RC had to make like Rickey Henderson in quickly setting up a new spigot operation. …

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