Brandweek

Sierra Club extends itself via product licensing program. (New Roundup).(Brief Article)

SAN FRANCISCO -- The environmentally conscious Sierra Club has retained Graj + Gustavsen, New York, to develop a licensing program. Sierra club products will include men's and women's sportswear, children's apparel, eyewear, underwear, socks, swimwear, small leather goods, bedding, coffee and tea and stationery "Sierra Club is positioning itself in a natural way and is committed to developing the right products with partners who adhere to its environmental standards," said Simon Graj. …

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