Special Events Magazine


Byline: Michele C. Wierzgac

THE WAY THAT event professionals do their jobs is changing faster than ever. To help identify the most powerful trends, we interview Michele Wierzgac, a veteran event planner who now invests time in analyzing how future forces will affect the event and meetings profession. Here, she offers a look at what changes are in store and how event professionals can meet the challenges of an evolving industry.

SPECIAL EVENTS MAGAZINE: I'm an event professional who is facing the change called "scope creep" - I'm expected to produce bigger events with bigger results, but my budget dollars are the same as last year. How can I address this problem?

MICHELE WIERZGAC: I don't see "scope creep" as your problem: It is your client's problem - whether you have an internal or external client. …

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