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Editor's PicksFeatured business articles

How big business cashes in on BREAST CANCER; As firms selling junk food, Barbie dolls and even power tools jump on this month's pink ribbon bandwagon

While no one would deny the importance of raising the millions of pounds needed to fund research and improve early detection and survival rates, increasing concerns are being raised about the methods used to encourage us to part with our money. 'Buys that save lives' says the slogan next to a pair of pink stretch M&S jeggings or a pink Breast Cancer Awareness USB flash drive on the Breakthrough website. But will my purchase of a pair of pink jeggings I don't need -- and will never wear -- really help save lives? Wouldn't my contribution to saving a life be greater if I simply wrote out a cheque to a charity and popped it in the post?
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The intersecting interests of business and society

Understanding the role that business plays in society is a core competency for current and future business leaders. Given the ever-increasing complexity of the global environment, this business in society mind-set must be embedded in the way we operate every day - not just a point of focus when responding to a crisis - if we are to create value for society. Paying attention to social needs spurs innovation. It is "good" business, in every sense of the word.
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The mystery of the Chinese consumer

Multinational firms trying to woo Chinese consumers have so far concentrated on the country's thriving coastal regions. P&G, an American maker of shampoo, toothpaste and other sundries, has its Chinese headquarters in Guangzhou. Its Anglo-Dutch rival Unilever's home is in Shanghai. Yet both firms are preparing for a "second consumer revolution" among the 665m Chinese who live in rural areas.
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