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Editor's PicksFeatured business articles
Consumer divide grows between haves and have-nots; Growing economic disparity will play role in deciding marketing's winners and losers as brands raise prices.
Almost every other consumer marketer, however, has been sweating the details of how much they can raise prices without affecting volume and losing share. Avon Products, with the income of its consumers nearly 26% below average, faces perhaps the biggest challenge.
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Advertising Age
June 27, 2011
The mystery of the Chinese consumer
Multinational firms trying to woo Chinese consumers have so far concentrated on the country's thriving coastal regions. P&G, an American maker of shampoo, toothpaste and other sundries, has its Chinese headquarters in Guangzhou. Its Anglo-Dutch rival Unilever's home is in Shanghai. Yet both firms are preparing for a "second consumer revolution" among the 665m Chinese who live in rural areas.
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The Economist (US)
July 09, 2011
Do mobile apps and b-to-b mix?
Almost the entire first wave of apps--initially, to be used on smartphones such as the iPhone or Android devices but now also targeted for tablets, led by Apple's iPad 1--was centered around individuals discovering, downloading and using apps on their own. Call it the "consumerization" of corporate IT. But now, devices, app stores and some high-profile apps are emerging with more of a business focus, which could offer new opportunities to b-to-b marketers.
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BtoB
July 11, 2011
