Bone Fish goes live with mCast, Mobestar's mobile marketing service.(SERVICES)

Mobestar Holdings announced the successful delivery and live running of mCast to Bone Fish Ltd, the world's first-ever provider of white label dating solutions (www.bonefish.com). mCast is the first of a number of mobile marketing services that the company is delivering to a growing marketplace--a sector which is forecasted to reach over 800 million marketing consumers worldwide by 2012 via their mobile phones (eMarketer).

mCast is Mobestar's end-to-end mobile content distribution system which uses Mobestar's patented mobile delivery technologies. These technologies ensure that content is delivered to the users' handsets--fully optimised for the device that they are …