Vintage store spans three generations of family.(Business)(Jiffy Market has evolved from convenience store to popular wine shop)

Byline: Anne Williams The Register-Guard

In recent years, trendy, local bottle markets and upscale delicatessens have proliferated and reinvented themselves all over Eugene, but not much has changed at Jiffy Market.

Take the name, for starters. It goes back to the very beginning, 42 years ago, when a pair of local businessmen opened a neighborhood market at Hilyard Street and 34th Avenue in Eugene.

A year later, Bertha "Bert" and Ed Robertson bought the business and kept the name, running it as a mom and pop grocery for the next 20-some years.

Today, Jiffy Market burbles along under the gentle command of brothers Joe and Tom Robertson, who tend to shrug when asked questions about what changes might lie ahead for the neighborhood institution. They hope to build a cover for the deck sometime soon, but other than that, there's not much on the horizon, they say.

"We've thought about changing the name, but it's …