In the year since the Dannon Company introduced Activia, sales in U.S. stores soared well past the $100 million mark.(Brief article)
In the year since the DANNON COMPANY introduced Activia, sales in U.S. stores soared well past the $100 million mark. Other food makers, eyeing Activia's success, are scrambling to offer their own products with special live microbes that offer health benefits, known as probiotics. But there are challenges in replicating that success in the …
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