Adding Value To UK Poultry And Eggs In Spotlight.(News)

CHARLES Bourns, chairman of the National Farmers' Union Poultry Board and British Chicken Marketing, and NFU chief poultry adviser, Peter King, will today explore the key challenge of adding value to British poultry and eggs.

British Chicken Marketing (BCM), a promotional company set up by the NFU and the British Poultry Council to highlight the benefits of British chicken, will outline its strategy and introduce the face of the campaign, celebrity TV chef, Brian Turner.

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