Media Morph: LOL Cats.(Digital)(LolCats.com; MacroCats.com)(Brief article)

Byline: matthew creamer

OH HAI! WHAT R I: There's a simple formula to LOL Cats, or cat macros as they're also called. Take one photo of cute feline, often in a funny situation, and one ungrammatical caption, taking special care to ensure some misspellings and avoid subject-verb agreement at all costs. The classic example is "I Can Has Cheezburger,'' the name of the most popular LOL Cat site. Other well-trafficked sites in the genre include LolCats.com and MacroCats.com.

HOW IS MAH FAMOUSNESS: All of those sites are trending up-way up, per Alexa. ICanHasCheezburger's Adbrite page claims more than 280,000 page views and 67,000 unique visitors a day. Last month, …