W OFFERS WAKE-UP THONG; Upscale hotel teams with Diane Von Furstenberg to offer dress, makeup kits.(News)

Byline: STEPHANIE THOMPSON

Forget robes and shampoo. W Hotels will soon offer guests in a fashion crisis a little black dress and thong.

W is partnering with famed `70s designer Diane Von Furstenberg to offer Emergency Fashion Kits featuring Ms. Von Furstenberg's signature black wrap dress and a one-size-fits-all thong through the 24-hour concierge service in some locations and in its stores in September, as well as Emergency Survival Kits featuring DVF makeup in its in-room Munchie boxes.

Though well past the age of the 20- or 30-somethings she is attempting to reach, Ms. Von Furstenberg showed her ability to glean what drives today's young women …