Ad Age/IAG's Top Spots; #1: Crest Whitening Expressions.(News)(Brief Article)

Chef Emeril Lagasse's turn as toothpaste pitchman for Crest Whitening Expressions was the most-recalled spot this week. Payless spots for its stretch boots also took three of the Top Ten spots, along with new ads for NetZero and Campbell Soups. Adage.com QwikFIND aaq04U

Recall

Rank/Brand Ad Description Index

1 Crest Whitening Expressions-neighbor walks to Emeril's apartment with cops(:30) 241

2 Campbell's Beef Pot Roast-Donovan McNabb, Mrs. McNabb knits for the team 232

3 Crest Whitening Expressions-neighbor walks to Emeril's apartment with cops (:15) 204

4 Campbell's Cream of Mushroom-2-Step Chicken Bake, woman peels …