ONLINE AND DIRECT MAIL MARKETERS REACH 150,000 NY CONSUMERS.

L90, Inc. (NASDAQ:LNTY), Los Angeles, an online media and direct marketing company, has been named the new list manager for the New York Daily News consumer databases. L90 will begin management of all the paper's consumer databases, including an Active Subscriber list; a Contest Entrants list; and a combined list of Active Subscribers, Contest Entrants, and Expired Subscribers. In their totality, these databases represent more than 150,000 New York area consumers.

For the first time ever, online and direct mail marketers will have access to more than 150,000 New York area consumers who turn to the New York Daily News for national and local news, world events, sports, …