Business information > Business articles > Industry news > Business & Finance newsletters > Entertainment Marketing Letter > October 2000

General Mills is linking its Lloyd's Barbecue line of prepared meats with a portion of the B.B. King Blues Festival tour.

Article from: Entertainment Marketing Letter | October 1, 2000 | Copyright

* General Mills is linking its Lloyd's Barbecue line of prepared meats with a portion of the B.B. King Blues Festival tour, reports Rhonda Ihrke, Lloyd's Assistant Manager of Promotions (phone: 763-764-2311). At 13 of the 35 tour stops (limited to Lloyd's markets), …

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