TV reaches more adults than any other advertising vehicle.(Screenings)(Brief Article)

Despite the proliferation of alternate marketing channels, TV reaches more adults than any other advertising medium, according to Roper Public Affairs & Media for The Mediacenter. TV reaches of 94% of adults daily, while radio reaches 73% and newspapers 59%. The Internet (51%) is in fourth place, ahead of magazines (42%). People also spend more time with TV than with other media. [MASS MEDIA, ADVERTISING]

 
ADULTS REACHED ON PRIOR DAY BY MAJOR MEDIA, 2005 
 
                All adults          Men            Women 
 
Television          94%             93%             95% 
Radio               73%             78%             68% 
Newspapers          59%             61% …