Two Big Apple retailers target kids: Cherry's adds flavor to children's pharmacy.(Cherry's Love Pharmacy)

NEW YORK -- The Upper East Side is one of a handful of Manhattan neighborhoods where people-people of means, that is--still go to raise families. It's also a stone's throw from some of the city's biggest hospitals.

And more than anything else, even more than the crayon-like writing on the bright red awnings that wake up an otherwise sleepy residential block, it is these two things that define Cherry's Pharmacy niche: kids and health care. Certainly, a much younger demographic than most pharmacy retailers are targeting these days.

Specializing in pediatric compounding, Cherry's Pharmacy is quickly building a loyal and happy patient base through referrals from nearby doctor's offices and a combination of service, atmosphere and service, a little bit of flavor to make the medicine go down, as they say. Only a little …