LexisNexis makes case for its product at annual legal marketing conference.(Legal)(2005 Legal Marketing Association Annual Conference)

Byline: Roger Slavens

Historically, trade shows have only been a small piece of the puzzle in marketing products and services to law firms. However, LexisNexis saw the 2005 Legal Marketing Association Annual Conference as a crucial part of generating awareness and a deeper understanding of its Client Development platform of products that are designed specifically to help law firms build brand and win new business.

The LMA conference provided LexisNexis with a rare opportunity to reach its target audience of law firm CMOs, directors of business development and marketing partners, said Maia Tihista, VP-marketing, Client Development at LexisNexis.

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