The next phase: Bottom-up marketing.(Future)

Byline: Richard Karpinski

On Sunday, April 10, the term "syndisphere'' had zero Google hits; three days later, the number was 124 and growing.

Two important questions come to mind: First, and most obviously, what the heck is a syndisphere? Second, what does the term-and its rapid rise from non-entity to meme-of-the-moment-have do with b-to-b marketing?

The idea of the syndisphere, which echoes the now widely accepted term "blogosphere,'' first appeared in an online column by ZDNet's Steve Gillmor. It refers to the "sticky'' characteristic of syndicated RSS feeds:

"This is the subscription economy we're talking about. Not the Blogosphere so much as the Syndisphere. In this ecosystem, the contract is based on continued attention, …