BOOKS: Predictable marketing?(Book Review)

Professor Merlin Stone, business research leader, IBM Business Consulting Services is disappointed with The ultimate marketing machine and wonders whether he missed the point

The ultimate marketing machine, by Paul Postma, published by Spectrum, price #14.99

Every now and then I'm lost for words - pretty rarely I admit. But reading Paul Postma's book did it. Postma has been one of the marketing gurus in the Netherlands for years. His output has been prolific, and he has a lot of friends on the marketing circuit, and many excellent clients. Yet when I read this book, and I read it through twice, I was disappointed. In many ways, it is just a clever …