Catalina, Epson testing full-color printers.(tech NEWS & TRENDS)

Concise messages, robust graphics and swift distribution are imperative when delivering targeted coupons to busy shoppers. Catalina Marketing and Epson America have come up with a high-speed, full-color printer they say will give retailers a new way to do that.

Catalina is a behavior-based targeted marketing company. While its 23-year-old point-of-sale-based coupon printer has been called "low-tech in look and feel, it is the most effective marketing communications device ever introduced to retailers," says Eric Williams, executive vice president and CIO of the St. Petersburg, Fla. company. "We deliver a tangible document to the consumer. This is a memory of the …