How to market to a new demographic segment: twixters.(Marketing News)(ages 21 to 29)

Marketers have identified a new and distinct demographic and psychographic group that financial service companies should be aware of. This group is known as "twixters." According to a recent cover story in Time magazine, twixters are an emerging market of young consumers between the ages of 21 and 29 who continue to live with their parents; have fairly good jobs and income; and who are not making any moves to get married, establish families or take on other adult responsibilities that the previous generation did almost automatically.

Here are some things that banks should consider when attempting to market to twixters, as reported by Clark Crowdus, a principal with …