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Editor's PicksFeatured business articles

The mystery of the Chinese consumer

Multinational firms trying to woo Chinese consumers have so far concentrated on the country's thriving coastal regions. P&G, an American maker of shampoo, toothpaste and other sundries, has its Chinese headquarters in Guangzhou. Its Anglo-Dutch rival Unilever's home is in Shanghai. Yet both firms are preparing for a "second consumer revolution" among the 665m Chinese who live in rural areas.
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Is an MBA degree worth the cost? In a comparison of how quickly new graduates recover the cost of their education, FMS Delhi is the clear winner.

Since 2008, there has been a shift in perceptions about business education. The cost of doing an MBA has risen substantially, and starting salaries have not kept pace. Take the case of IIM Ahmedabad. In 2007, it charged some Rs 4 lakh for its two-year programme, while the average domestic salary was Rs 13.6 lakh a year. In 2011, the fee was Rs 14.45 lakh, and the average domestic salary was Rs 16.36 lakh. Fees have more than trebled in four years, but the average salary has increased just 20 percent.
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The intersecting interests of business and society

Understanding the role that business plays in society is a core competency for current and future business leaders. Given the ever-increasing complexity of the global environment, this business in society mind-set must be embedded in the way we operate every day - not just a point of focus when responding to a crisis - if we are to create value for society. Paying attention to social needs spurs innovation. It is "good" business, in every sense of the word.
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