The intersecting interests of business and society
Read full article
Understanding the role that business plays in society is a core competency for current and future business leaders. Given the ever-increasing complexity of the global environment, this business in society mind-set must be embedded in the way we operate every day - not just a point of focus when responding to a crisis - if we are to create value for society. Paying attention to social needs spurs innovation. It is "good" business, in every sense of the word.
The Washington Post
October 14, 2012