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Editor's PicksFeatured business articles
How big business cashes in on BREAST CANCER; As firms selling junk food, Barbie dolls and even power tools jump on this month's pink ribbon bandwagon
While no one would deny the importance of raising the millions of pounds needed to fund research and improve early detection and survival rates, increasing concerns are being raised about the methods used to encourage us to part with our money. 'Buys that save lives' says the slogan next to a pair of pink stretch M&S jeggings or a pink Breast Cancer Awareness USB flash drive on the Breakthrough website.
But will my purchase of a pair of pink jeggings I don't need -- and will never wear -- really help save lives? Wouldn't my contribution to saving a life be greater if I simply wrote out a cheque to a charity and popped it in the post?
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Daily Mail (London)
October 15, 2012
Is an MBA degree worth the cost? In a comparison of how quickly new graduates recover the cost of their education, FMS Delhi is the clear winner.
Since 2008, there has been a shift in perceptions about business education. The cost of doing an MBA has risen substantially, and starting salaries have not kept pace. Take the case of IIM Ahmedabad. In 2007, it charged some Rs 4 lakh for its two-year programme, while the average domestic salary was Rs 13.6 lakh a year. In 2011, the fee was Rs 14.45 lakh, and the average domestic salary was Rs 16.36 lakh. Fees have more than trebled in four years, but the average salary has increased just 20 percent.
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Business Today
October 28, 2012
The mystery of the Chinese consumer
Multinational firms trying to woo Chinese consumers have so far concentrated on the country's thriving coastal regions. P&G, an American maker of shampoo, toothpaste and other sundries, has its Chinese headquarters in Guangzhou. Its Anglo-Dutch rival Unilever's home is in Shanghai. Yet both firms are preparing for a "second consumer revolution" among the 665m Chinese who live in rural areas.
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The Economist (US)
July 09, 2011